The project “COMM.ON HERITAGE. Community Manager for Inclusive Development of Vulnerable Areas based On Heritage” is based on the role that cultural heritage can play in contributing to social inclusion and economic growth in specific context: mountain, (semi-)peripheral and rural areas. These areas are vulnerable due to the demographic, social and economic changes that they are facing. Cultural heritage offers opportunities, but the marginality of the areas prevents the community to benefit from them. These areas need specific competences (merging heritage expertise, community building skills, business modelling, design thinking, new media and social networks, system thinking) aimed at mobilizing community members to make use of their common resources and promoting cultural heritage focusing on the community and with a dynamic approach. In this view, heritage is understood as a catalyst not a barrier, and especially valued for its contribution to the social innovation process for its creative and innovative capacity, identity and attractiveness generation capacity, and catalysation capacity.
Sustainability: Heritage in transition: re-imagining, recovering and maintaining industrial, religious, military sites and landscapes; Tourism and heritage: responsible and sustainable tourism around cultural heritage
Innovation: Heritage-related skills: better education and training for traditional and new professions;
As a Strategic Partnership supporting Innovation, the project has the primary goal to allow partners to design and test innovative intervention methodology, aimed at improving the competences of community managers promoting local heritage-based and inclusive development in vulnerable areas
To create economic development opportunities, giving value to cultural heritage
To renew motivation of local communities, promoting participation and entrepreneurial approach
To promote inclusive local development, enhancing social and cultural diversity
The Community Manager is a new term to describe a new professional role that contributes in redefining several approaches connected with community and territorial development and it raises the issue of leadership at several levels:
The Community manager works in a new and changing environment, because its task is the promotion of change and innovation. The Community manager will address specific context of vulnerable areas with the aim to include vulnerable social groups and people with disabilities, thus promoting collective intelligence to value past and present cultural heritage.
In particular, thanks to the project the Community Manager develops competences in four dimensions: management, active citizenship, community welfare and entrepreneurship.
Public and private organisations working in community management in vulnerable areas;
NGOs and community centres;